The Advantages of Native Mobile Apps

Mobile phone apps are software developed for mobile devices that do specific tasks like playing music, games, and calendars, among others. There are two basic types of mobile phone apps: native applications and web applications. According to the Global Intelligence Alliance (GIA), native mobile phone apps are those designed to operate on a device’s operating system and firmware. Native apps also need to be modified for different devices. Web-based mobile phone apps, on the other hand, are those that need to be downloaded from the Web each time they are operated. These can only be used in web-capable mobile gadgets.

In recent years, due to rapid developments in HTML5 technologies, the difference between the web-based and native mobile phone apps is constantly decreasing.

However, in the end, native applications will prevail.

Here are some reasons why:

* Native mobile phone apps provide higher click through rate (CTR) among ad-serving publishers. A survey conducted among publishers that offer both native and web mobile apps revealed that publishers saw more than 100 percent higher volume usage and engagement on native phone apps than web apps.

* Native mobile phone apps are the preferred interface for heavier applications that usually run on a gadget’s internal memory, and those that use pay-per-download schemes. Games, for example, work best using native phone apps because of heavy graphic usage without the need to access resources through a browser.

* Native mobile phone apps are by far more secure because they do not need to connect to the Web or a network like web applications do.

* Mobile phones that power the applications will always be more powerful than the networks they run on. Giant mobile phone developers like Nokia, Samsung, and Apple are constantly introducing more and more powerful gadgets that suit native mobile phone apps more. To this day, the development of new and faster mobile devices still outpaces that of high speed networks.

* Another advantage of native mobile apps is that they drastically reduce the communication time between the server and the mobile device. Users can just create an app, such as a stock portfolio, in their phones and just update the stock prices daily. No more need to download and entire portfolio every day.

* Since native mobile apps reside in mobile devices already, users can launch them directly, without having to connect to the web. Native applications are made to operate independently of the web, or can even immobilize web functionality without ruining user experience. This is a great convenience especially if users live in a great metropolitan city like New York, where network congestion is very common.

* Native mobile phone apps promote brand loyalty. People who use a mobile application will usually rely on that application, trust it, and follow-through with updates and other developments.

* For native apps running on more powerful mobile devices, user experience is deeper, richer and more engaging than mobile apps. Native mobile phone apps running on a device that has higher screen resolution, greater memory, and easier navigation can provide users with a more interactive experience.

* This is only an informative intro guide to native mobile apps. Please reference authority mobile app publications for the latest trends before making your own purchasing decisions.

**Photograph “Library Mobile App” by DavidKing under Creative Commons Attribution

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